Iceland is offering a variety of new deals and discounts starting from May 5, 2025, to help UK shoppers save on their weekly groceries. Customers can enjoy a ‘3 for £3’ Mix & Match offer on morning goods and bread, featuring items like Warburtons Toastie Soft Thick White 800g, John West Mackerel Fillets in Sunflower Oil 125g, and Sunny D Tangy Florida Citrus Fusion 1L. Additionally, there’s a ‘3 for £5’ deal on own-label and branded chilled products, including Iceland Sweet Peppers, Richmond 6 Thick Pork Sausages, and Babybel Mini Original Cheese. For those looking to stock up, the ‘3 for £10’ offer extends to frozen, grocery, and non-food items, such as Iceland Boneless 2 Atlantic Salmon Fillets, Cathedral City Mature Cheddar, and PetalSoft Luxury Soft Toilet Tissue. These promotions are part of Iceland’s ongoing commitment to providing value to customers during challenging times. (retailtimes.co.uk)